A rebrand is not feature work
15 August 2026
Lean and agile methodology exists to answer questions you don’t know the answer to. You ship early and ship often, learning from real users, then adjust based on what you’ve learned. It’s a brilliant tool for avoiding work that isn’t valuable — for finding out what you didn’t know you didn’t know.
How to redesign an app: Change nothing
2 August 2026
I’ve never seen a project go so smoothly. Three developers, one fractional head of design, six weeks, virtually no production bugs. No heroics, no overtime — just a solid plan: constrain the problem, hand-craft the building blocks, and let an LLM safely do the manual labour.